Fewer expensive mistakes
A prototype tested with real users costs a fraction of a build. Finding the confusing step before it is written is the cheapest fix available at any stage of a project.
Service
Experience Design: UX Research to UI Prototyping
Research-led design that survives contact with real users.
Most design is judged in a meeting by people who are not the customer. It gets approved because it looks confident, and the first honest feedback arrives months later in the form of a drop-off rate nobody can explain.
We move that feedback forward. Experience design at Zefract puts research before opinion and a clickable prototype before a build, so the expensive disagreements happen while they are still cheap to resolve. What you approve is something people have already tried.
UI/UX for Web
Interfaces designed around the job someone came to do. Flows first, screens second, because most usability problems are decisions about order and wording rather than about visuals.
Responsive behaviour and accessibility are designed in rather than adapted later, and the UI is built to scale to the screens that do not exist yet.
Includes- Web interfaces
- User flows
- Responsive design
- Accessibility
- Scalable UI
UI/UX for Mobile
A phone is a different medium, not a narrow desktop. Thumb reach, one-handed use and the fact that people are usually distracted all change what a good screen looks like.
The first tap decides retention more than anything that follows, so the opening moments get disproportionate attention, and every target is sized for a thumb rather than a cursor.
Includes- iOS & Android
- First tap clarity
- Touch optimization
- Retention design
User Research
Evidence instead of opinion, at a scale that fits the decision. Not every question needs a formal study; most need a handful of the right people and someone watching carefully.
We look at what users do as well as what they say, because the two disagree more often than anyone expects, and design against the behaviour rather than the report.
Includes- User insights
- Behaviour patterns
- Feature validation
- Lean research
Wireframing & Prototyping
A clickable prototype is the cheapest possible version of your product, and the only one you can test before committing engineering time to it.
It also settles arguments. A stakeholder disagreement about a flow is much shorter when both parties can click through it, and feedback loops with real users replace the approval meeting as the deciding vote.
Includes- Clickable prototypes
- User testing
- Design alignment
- Feedback loops
Design Systems
Components, tokens and documented patterns, so consistency stops depending on whoever is designing that day. The tenth screen costs less than the third and looks like it belongs.
Governance is the part usually skipped and the part that decides whether a system survives: who can add a pattern, and what happens when someone needs an exception.
Includes- Component libraries
- Design tokens
- Documentation
- Pattern governance
Data Visualization
Dashboards designed around the decision someone is trying to make, not around everything the database happens to hold. Most internal dashboards fail by showing too much.
Role-based views mean each person sees the handful of numbers they can act on, and the chart type follows the question rather than whatever was easiest to render.
Includes- Dashboards
- Role based views
- Interactive charts
- KPI focus
Why it matters
Every interface is a series of small decisions to leave.
Nobody abandons a product because of one catastrophic flaw. They leave because of an unclear label, a form asking for something they do not have to hand, a step that felt like it needed thinking about. Design is the work of removing those, and you cannot remove what you have not watched someone hit.
Here’s what designing on evidence returns:
Interfaces people finish
Flows designed around the job someone came to do, with the friction taken out of the steps that matter. Completion is the metric, not aesthetics.
Consistency that scales
A design system means the tenth screen looks like it belongs with the first and costs less to make. Without one, every new feature is a fresh set of decisions and a fresh chance to drift.
Accessible by default
Contrast, focus states, keyboard paths and semantics designed in rather than audited afterwards, which is both a legal position and a straightforwardly larger audience.
Arguments settled with evidence
A stakeholder disagreement about a flow is much shorter when everyone can click through it. Prototypes replace the approval meeting as the deciding vote.
Designs engineers can build
Screens specified at the states that matter, including empty and error, with components documented. Less guessing at implementation time means fewer quiet compromises nobody tells you about.
Good design is not what wins the approval meeting. It is what a stranger can use, on their first attempt, without being told how.
Why Experience Design with Zefract
One team, one goal, nothing lost in the handoff.
The designers sit with the engineers who will build it, so what gets drawn is buildable and what gets built is what was drawn. No handover of a static file into a void, and no quiet compromises made at implementation time that nobody tells you about.
Users dropping off and you don’t know where?
Start with a UX reviewFAQ
Frequently asked questions
UX is what happens and in what order; UI is what it looks like and how it responds. A beautiful interface over a confusing flow still loses people, and a well-reasoned flow presented badly is hard to trust. They are done together here because separating them is how products end up good at one and poor at the other.
You need evidence proportionate to the decision. Not every question warrants a formal study, but almost every product has assumptions that nobody has ever checked, and those are usually the expensive ones. Lean research with a handful of the right people costs very little next to building the wrong thing confidently.
Designs your engineers can build from without guessing: flows, screens at the states that matter including empty and error, and the components documented. Where a design system is in scope you also get tokens and a component library, so the work extends rather than needing reinterpretation each time.
Yes, and we would rather. Existing guidelines carry recognition that is worth keeping, so we design inside them and flag anything that is genuinely obstructing usability rather than quietly overriding it. If there are no guidelines, we will set out what we are using so it stays consistent.
Designed in, not audited afterwards. Contrast, focus states, keyboard paths, target sizes and semantic structure are decisions made while the screens are being drawn, because retrofitting them means revisiting nearly every one. It is a legal position in many markets and, more straightforwardly, a larger audience.
Next step
Ready when you have a brief.Or half of one.
Send whatever you have. You get scope, a timeline and a number back within three working days.
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