A brand that looks bigger than it is
Consistent, high-quality presence across the platforms your market uses makes a growing company read as an established one, the perception that opens conversations before you’ve said a word.
Service
Social Media Marketing Across All Platforms
A brand that looks bigger than it is, because people can see it working.
Most social media underperforms for the same three reasons: it isn’t bringing business results anyone can point to, no one can say what’s working and what isn’t, and the brand looks like a different company on every channel. Add a growing team with no time or in-house expertise to manage it, and the accounts drift.
We fix the drift. Social media at Zefract is one connected service across six platforms, each managed to a single, consistent brand and a clear goal: not just posts, but presence. You get one voice everywhere, content built on purpose, and paid campaigns that turn attention into leads. And because social does more than sell, we build the kind of visibility that makes a small company read as a big one.
Facebook
Facebook is where a community becomes a customer base. We build the content and the ad strategy together, so reach turns into real leads instead of vanity likes.
From building a following to running full-funnel paid campaigns, we make Facebook work for the business: targeting the right audience, nurturing a community, and retargeting the people who almost converted until they do.
Includes- Audience targeting
- Community building
- Paid campaigns
- Funnel strategy
- Content planning
- Retargeting ads
- Lead generation
LinkedIn
When your customer is another business, LinkedIn is where the decision is made. We position your brand as a thought leader in your field, the name people already trust before the first call.
From a polished profile to B2B lead generation, we treat LinkedIn as the serious growth channel it is: expert positioning, content calendars that build authority, and industry targeting that puts you in front of the people who can actually say yes.
Includes- Thought leadership
- B2B strategy
- Profile polishing
- Lead nurturing
- Expert positioning
- Content calendars
- Industry targeting
Instagram
Instagram is where a brand earns its look. We create scroll-stopping visuals and campaigns that convert: from everyday stories to paid ads that carry real intent.
We build an Instagram presence that raises brand awareness through visual storytelling: reels, feed design, captions with a voice, paid boosting, and branded content that grows a community around what you make.
Includes- Brand awareness
- Visual storytelling
- Reel creation
- Feed design
- Caption writing
- Paid boosting
- Community growth
- Branded content
YouTube
Video is the format that sticks. We turn it into a conversion engine, taking you from a rough idea to published content that educates, inspires, and drives action.
We handle it end to end: scripting and channel strategy, SEO so the right people find it, series formats that keep them watching, and ad placements that move viewers who are ready straight toward becoming customers.
Includes- Video scripting
- Channel strategy
- SEO optimization
- Series formats
- Ad placement
- Viewer retention
Twitter
Twitter rewards being sharp and being fast. We craft real-time messages that earn attention and action: from riding the right trend to engaging the right voices.
From influencer outreach to trend-driven content, we turn Twitter into a growth engine: crisp copy, well-timed posts, a hashtag strategy that widens reach, and an engagement loop that keeps the conversation, and the brand, moving.
Includes- Trend surfing
- Influencer outreach
- Sharp copy
- Real-time posting
- Hashtag strategy
- Community management
- Engagement loops
Pinterest
Pinterest is where inspiration turns into intent, and intent into traffic. We use strong creative and search optimization to turn browsing into clicks and sales.
From branded boards to promoted pins, we build a Pinterest presence that sends qualified traffic to your site and turns a moment of inspiration into measurable business.
Includes- Branded boards
- Pin SEO
- Promoted pins
- Creative design
- Traffic generation
- Shopping integration
Execution roadmap
How we run it
A tested path from scattered accounts to one brand people notice.
Great social isn't luck or volume. It's a system. We move from listening, to a plan, to consistent presence, to campaigns that turn followers into customers.
Audit & Listening
Weeks 1–2We look at how you show up today, and how your market talks.
- Channel & content audit
- Audience & competitor listening
- Goals → KPIs
Brand & Content Strategy
Weeks 2–3We set one voice and one look, and decide what to post and why.
- Unified voice & visual guidelines
- Platform strategy
- Content pillars & calendar
Profile & Foundation
Weeks 3–4We polish every profile so the brand reads the same everywhere.
- Profile & bio optimization
- Visual template & asset kit
- Scheduling setup
Content & Publishing
Weeks 4–6We create the content and start showing up on purpose.
- Reels, posts & stories
- Consistent publishing rhythm
- Community management
Paid Amplification & Growth
Weeks 4–6We put budget behind what's working to turn reach into leads.
- Boosted & full-funnel campaigns
- Retargeting warm audiences
- Engagement growth
Report & Refine
OngoingWe keep the presence sharp and the story consistent as you grow.
- Monthly performance reporting
- Content testing
- New platform & trend opportunities
One method, every service
Every service follows the same six-phase rhythm (Discovery, Strategy, Foundation, Build, Scale, and an ongoing phase), so the work feels like one studio no matter which service you start with. Week ranges overlap on purpose: phases run in parallel, not single file.
Why it matters
Social media isn’t just sales. It’s the size people think you are.
Leads and sales are only half of what social does. The other half is perception. The more consistently a brand shows up across the feeds people already live in, the bigger it reads: a small company can look like a category leader long before it is one. That visibility earns trust, opens doors, and makes every other channel work harder.
Here’s what a well-run social presence actually returns:
One brand, every channel
No more looking like a different company on Facebook than on LinkedIn. One voice, one look, one story everywhere, so recognition compounds instead of scattering.
Leads and sales, not just likes
Paid campaigns and full-funnel strategy mean the audience you build actually converts. Community is the top of the funnel; qualified leads are the bottom. We run both.
Trust before the first call
Thought leadership and social proof do the warming-up for you. By the time a prospect reaches out, they’ve already seen you show up, again and again, knowing your field.
Scalable support as you grow
You don’t have to hire and train an in-house social team to keep up. One connected team scales the effort with you: more platforms, more campaigns, more reach, without the overhead.
A great product that no one can see doesn’t grow. Social media is how a small company becomes a recognised one: consistent, visible, and trusted across every feed that matters, so the market treats you as bigger than your size and closer than your competitors.
Why Social Media with Zefract
One team, one goal, nothing lost in the handoff.
The people who shape your brand are the same people running your social, so your presence isn’t a set of disconnected accounts, it’s one story told well in six places. You see the work weekly, you understand every decision, and every platform points at the same goal: a brand people notice, trust, and buy from.
Ready to look bigger than you are?
Start with a free social media auditFAQ
Frequently asked questions
Two things, and most people only count one. Leads and sales are half of it: paid campaigns and full-funnel strategy mean the audience you build actually converts. The other half is perception. The more consistently a brand shows up across the feeds people already live in, the bigger it reads, so a small company can look like a category leader long before it is one. That visibility earns trust, opens doors, and makes every other channel work harder.
Because recognition compounds only when there is one thing to recognise. Most underperforming social looks like a different company on Facebook than on LinkedIn, so every impression starts the introduction again instead of building on the last one. One voice, one look and one story everywhere means the effort accumulates rather than scattering across six accounts that happen to share a name.
No, and a following that never converts is the failure this is built to avoid. Community work is the top of the funnel and qualified leads are the bottom, and we run both rather than reporting the easy half. The measure is business results anyone can point to, which is exactly what most social is missing when it underperforms.
Not to keep up, no. Hiring and training in-house is the usual answer to a growing team with no time and no specialist expertise, and it is why accounts drift when that hire does not happen. One connected team scales the effort with you instead: more platforms, more campaigns and more reach, without the overhead of building the function yourself.
The people who shape your brand are the same people running your social. Your presence is not a set of disconnected accounts, it is one story told well in six places, so nothing is lost in the handoff between whoever owns the brand and whoever posts. You see the work weekly, you understand every decision, and every platform points at the same goal.
Next step
Ready when you have a brief.Or half of one.
Send whatever you have. You get scope, a timeline and a number back within three working days.
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